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"The Pledge" is an interactive manifesto created as a first step to bring The Fabricant's vision of a digital fashion metaverse to life. The experience is a free navigation website where users discover the 4 key engagements of The Fabricant towards a more sustainable, accessible and fully digital future for fashion. After “taking the pledge” users are engaged to join The Fabricant’s community.
UX | UI
A digital experience for The Fabricant featuring a discoverable manifesto for digital fashion that also teases glimpses of what’s to come. Visitors who were drawn to join the movement were then asked to take the pledge and commit to co-creating the future of fashion.