TOMMY HILFIGER X LEWIS HAMILTON

Teasing landing page for the new collection of the collaboration between Tommy Hilfiger and Lewis Hamilton. The challenge was to engage users in its discovery through an interactive gamified mechanism. Following that initial phase the landing page was transformed to introduce the visually complementary universe of H.E.R, the r'n'b artist that Lewis invited to create a micro-capsule collection. For that phase the UI was reversed into exact opposite playing on the contrast between day & night.