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Teasing landing page for the new collection of the collaboration between Tommy Hilfiger and Lewis Hamilton. The challenge was to engage users in its discovery through an interactive gamified mechanism. Following that initial phase the landing page was transformed to introduce the visually complementary universe of H.E.R, the r'n'b artist that Lewis invited to create a micro-capsule collection. For that phase the UI was reversed into exact opposite playing on the contrast between day & night.
UX | UI
A digital experience for The Fabricant featuring a discoverable manifesto for digital fashion that also teases glimpses of what’s to come. Visitors who were drawn to join the movement were then asked to take the pledge and commit to co-creating the future of fashion.